Many people think that a successful culinary blog is just beautiful photos and recipes. In fact, everything is more complicated: without a well -thought -out idea and a clear organization, your project will be quickly lost among thousands of others. In order for the blog not only starting, but also develops, you need to immediately think through both the creative and technical side.
Where to start: idea and niche
The first thing to determine is how you will differ. You can choose one direction: family recipes with history, fast dinners in 15 minutes, desserts without sugar, regional cuisine or author's culinary experiments. The clearer the positioning, the easier it is to attract the audience and make sure that they return to you again.
Why is the technical basis more important than it seems
Even the most delicious dishes lose their attractiveness if the site is slowly loading or “falls” in peak hours. The minimum set for the start is a domain, a convenient site management system and reliable hosting. But if you plan to actively publish photos, videos and collect a large number of visitors, it is better immediately rent vps server . This will give full control over resources, a quick response of the site and the ability to connect additional tools without restrictions.
Personal style - your business card
Culinary blogs are similar to each other until the author finds his own voice. It can be a humorous presentation, warm family stories or strict step -by -step instructions. Add repeating elements - for example, “Secret Council”, a selection of substitution replacements or serving recommendations. This creates a habit of readers and forms recognition.
How to prepare content
The recipe should be as clear as possible: a list of ingredients with accurate grams and milliliters, step -by -step description with time and temperature, error correction tips. Photos and short videos will help to convey important points: the consistency of the dough, the readiness of the cake, the desired color of the sauce. Remove in one style so that the blog looks holistically.
Publication plan and discipline
Random posts without a graph rarely hold attention. The best option is to make a calendar: once a week to publish one full recipe, alternating hot dishes, desserts and useful tips. The template for publications with the same structure saves time and makes the blog more convenient for the reader.
seo and speed
Do not overload the texts with keywords, but use understandable headlines, for example: "Pie with cherries in 40 minutes." Optimize the photo, turn on the deferred image load and caching. This accelerates the site, and speed -
