While ordinary banking branches are closing, the popularity of their digital competitors is only growing. Unlike the traditional, neo -Banks do not have physical departments. They provide bank services to customers on a mobile phone or on other digital platforms. The consumer likes this format
Sportbank - the new mobile bank in Ukraine appeared relatively recently, but very quickly managed to attract many customers. Nikita Izmailov is an investor and a person who has earned fixed assets in work with the "Paris Match". But at the same time, he also has other successful projects and startups on the fintech.
As for SportBank, this project is intended for athletes and people with active sports. The main investor gave his own reviews and shares plans for what activity will be and what to expect from a sports bank.
How did this matter begin?
The SportBank project began its work a couple of years ago, there were only a couple of thousand customers, as well as a small team of up to 100 employees. Over time, everything began to develop actively and in only two years it was possible to accept already 300 thousand customers and 350 specialists in the state. A feature is a mobile application in which all functionality is available, there are loyalty programs, referral programs and bonuses. Separately, cashbacks should be allocated from 10-20 percent by the category of goods and the amount that was spent.
Why sport?
Well, again, the work in the past gave some kind of impetus, there was a desire to lure part of the customers, but the idea did not come true. Although, it became clear that the selected sphere is really interesting to people. And Nikita himself, as a person who promotes an active and healthy life, knows the main desires and needs well. He has something to offer.
And in the future it is planned to unite in the project of professional athletes and fans and, in general, the athlete as a whole as much as possible. Currently, there are a lot of athletes and just sports enthusiasts in Ukraine, many visit sports halls, buy sportswear and shoes. Therefore, the work is aimed at increasing the audience and instilling love for everyone. And this is the main task.
Development and investment
Discussions and development took a considerable period of time, almost a year and a half. The implementation of the additional aspect took about a year. However, even at the beta testing stage, a noticeable growth of customers was observed, and the applications were constantly received.
If we talk about investments, then first of all it took $ 1 million from a personal stock. But in the future, when they planned to invest only about 5 million, the total amount
