On September 13, the 3rd International Mining and Metallurgical SAP summite under the general name “On the way to a digital enterprise: increasing the efficiency of the mining and metallurgical industry” was opened in Moscow.
The speakers of the summit were representatives of Russian and foreign companies: Severstal, OMK, Evraz, SPK, Klöckner & Co, Vale, Roy Hill and others. Marketing Director of Severstal Management JSC Dmitry Goroshkov made the presentation of the Severstal online store-an important element of relations with consumers. " He emphasized that the main goal of creating an online store is to improve the quality of customer service of the company by creating a digital channel for interaction with consumers, and, as a result, is an increase in the loyalty of Severstali customers.
The company's online store was created on the SAP Hybris platform, a world leader in the field of e-commerce, according to leading independent analytical agencies (Gartner, Forrester, Frost & Sullivan). Many innovative solutions on the basis of SAP Hybris were applied by Severstal for the first time in the metallurgical industry of Russia.
“The online store will expand the company’s customer base, create an additional tool for successful promotion of products and services, organize interaction with clients in 24x7 mode, make interaction more convenient and comfortable and reduce costs in the cost of creating cost. The main results of the project for 8 months of this year were that the share of customer users of the online store amounted to about 50% of the total number of customers of the company in the domestic market, the volume of orders placed monthly through the store amounted to about 2200. In total, about 600 thousand tons of metal products were implemented through the online store. We positively evaluate these results, because on the basis of most assessments of its users, we see a clear increase in the level of satisfaction and loyalty of our customers due to a qualitative improvement in the service, and this is the main thing for us, ”said Dmitry Goroshkov.
The development of the online store, according to the speaker, will go both through the expansion of the assortment, including methys and related products, and by providing additional service capabilities. Finally, it is planned to add export sales of the metal rolling and connect to the online store all branches of Severstal Distribution.
“We expect 100% of Severstal’s 100% in 2018 in the domestic market will become users of the personal account, and the volume of orders through the online store will be 3.5 million tons or about 50% of sales in the domestic market,” said Dmitry Koroshkov.
Also, at the International Mining and Metallurgical Summit, SAP was the head of the Severstal project Oksana Stzhko with a report-presentation “Using the SAP TM platform in the transport logistics of Severstal.
During the first day of the summit, the exchange of experience was held, discussed innovative initiatives and projects in the field of basic business processes of metallurgical and mining enterprises.
