"There is still no information that trading on the Internet will be allowed,” said the State Finance Deputy Minister Alexei Sazanov as part of the Moscow Financial Forum. The issue has been discussed for the past 18 years from the moment of ban on online sales, recently there are proposals to allow sales using biometrics, but the opponents of online sales are enough: among them the Ministry of Internal Affairs, the Ministry of Health, a large retail.
Meanwhile, Russia continues to confidently move along the path of import substitution in the alcohol industry. Today, the share of domestic products in the domestic market is 79%, while the imported occupies only 21%, said the deputy head of the Rosullytabakcontrol (RATC) Yuri Vasilchenko.
according to him, the most indicative results are demonstrated by the segment of vodka, where Russian products occupy 98%. In the category of brandy and cognac, the ratio is 60% versus 40% in favor of domestic manufacturers, a similar situation is observed in the wine market. In the segment of sparkling wines, the share of Russian brands reached 70%.
according to the representative of the RADK, such indicators confirm that Russian producesTels in many segments actually closed the tasks of import substitution in the alcohol market.
separately, Vasilchenko noted the growth of the winery industry: over the past four years, the production of quiet wines has increased by 12.4%, sparkling - by more than a third, liquor - by 10%. The presence of Russian wines in retail increased from 11.3% in 2021 to 13.6% in 2025.
Vasilchenko emphasized that consumer demand is focused in the price segment of up to 600 rubles. per bottle of 0.75 liter. It is on it that it accounts for 94% of sales in the wine category.
since 2020, 63% of Russians began to buy domestic alcohol more often. This is confirmed by the results of the All -Russian study of consumer preferences in the alcohol market, which Sazanov presented on the forum.
a survey of more than 1600 people aged 18 to 64 years showed: 87% of respondents were satisfied with the quality of domestic alcohol products. According to the study, Russians traditionally prefer vodka and beer, and more often they choose Russian brands. In recent years, interest in domestic wines, champagne and cognac has grown markedly.
"nAshi manufacturers managed to conquer the market share of imported companies. Today, Russian wine and cognac are already perceived along with foreign counterparts, ”said Alexei Sazanov.
At the same time, growth potential in the segments of Gin, whiskey and rum is preserved, where the opinion on the superiority of imported products is dominated by.
